Mega Bloks don't charge nearly as much as LEGO do for their sets. Where can you spend your dollars and get more bang for your buck? Well, there's a clear winner here, too. Who knows? Maybe LEGO's experience goes against them here because they're stuck in their old ways, but Mega Bloks has the freedom to explore new ideas a little more?Īnother important area customers of both brands will want to know about is the value. Still, they bring a lot of unique elements to their builds like metallic bricks, etc., so despite the quality not being quite as good, they do feel a little braver with their innovative ideas. ![]() It's experience that makes the difference here.īut Mega Bloks still put out a high-quality product, it's just not quite as premium as LEGO. ![]() And that makes sense, given that they dominated the market for so long and know how to make the very best bricks out there. If either one of them sucked, they wouldn't be in the position they're in of being the biggest and second biggest construction toy company in the world, right? But if you dig a little deeper, you'll find some quality differences between the two.įirst off, LEGO builds always feel more premium. So much so, that they're now no.2 in the world!īut now that they're operating in similar ways, it's important to distinguish them by comparing them like for like, starting first, with the quality of the products themselves. Nowadays, Mega Bloks works (or have worked) with some of the biggest brands, just like LEGO does, and it's turning out to be a successful business model for them. It was the release of the first Halo Mega Bloks set in 2009 that really kicked things off for the company, and customers started looking to them as an alternative to LEGO. They may only be the 'no.2 in construction', but they got there by being smart about their target audience and bringing something different to the table.Īnd since then, they've allowed themselves to develop. By focussing on creating larger bricks which could be manipulated by smaller hands more easily, Mega Bloks quickly became a success by diving headfirst into a market that LEGO had only ever dipped their toes in at that point. Instead, they targeted a market that LEGO had largely left untapped: toddlers. Starting out 30 years ago in Montreal, Canada, Mega Bloks never tried to be LEGO. They market themselves as the 'proud no.2 in construction', so they're more than aware of the fact that LEGO is a more successful brand than them - and it's this honesty that's allowed them to be as successful as they are. Speaking of people who don't argue with the fact that LEGO is the largest and most successful construction toy company in the world, we have Mega Bloks up next.
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